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The DMP’s objective is to create unique, high-value audiences. Whether it uses first-party or third-party data, the DMP has to collect this information and put it to use in the attempts to reach the audience. Durch die enge Integration von Adobe Audience Manager mit Adobe Experience Cloud können Sie Daten über lukrative Kunden zur Anreicherung an die DMP senden und diese Daten dann zur Aktivierung an alle Kanäle weiterleiten.

Adobe DMP-Integration Mit exklusiver Zielgruppenauswahl mehr verdienen. zeotap Integrates with Adobe to make Deterministic Data accessible to Advertisers Zeotap integrates with industry-leading Adobe Audience Manager DMP Data Management Platform and Adobe Audience Marketplace. The partnership allows advertisers to make use of zeotap’s high-quality segments through the different Adobe solutions. Our productized integration between Adobe Analytics and Adobe Audience Manager DMP allows you to incorporate audience data such as demographic information, psychographic information, CRM data, and ad impression data into any Analytics workflow.

This is where you combine the data set from your DSP, the first-party data set from your DMP, and any other analytics you may be capturing with tools such as Adobe Analytics to make real-time media-buying decisions. Now, let’s move on to five strategies and examples for connecting your DMP to programmatic media. Adobe Digital Marketing Blog. Adobe Summit; Visit the new Adobe Blog; Adobe. DMP integration. By Rich Phillips on September 24, 2013. Tweet. Ecosystem Envy: 6 Criteria to Size Up DMP Partnerships, Part II Criteria 3-6 In Part I of my “Ecosystem Envy” blog series, I challenged customers and vendors alike to look beyond the quantity.] [Continue Reading.] / Rich Phillips / 6 years, 56. Does Adobe Target have any type of native integration with Neustar? As in, I have curated an audience in Neustar and would like to leverage that audience to deliver an experience on-site with Adobe Target. Very similar to sending AAM audiences to Target via CoreServcies. I imagine it would have to be some type of custom API connection but just. Work with data from Experience Cloud solutions or other external systems in Audience Manager.

This documentation describes how to integrate AEM with Adobe Campaign Standard, the subscription-based solution. If you are using Adobe Campaign 6.1, see Integrating with Adobe Campaign 6.1 for those instructions. Adobe Campaign lets you manage email delivery content and forms directly in Adobe. Integrating Salesforce with AEM provides lead management capabilities and leverages the existing capabilities provided out of the box by Salesforce. You can configure AEM to post leads to Salesforce and create components that access data directly from Salesforce. The bidirectional and extensible.

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